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A new instruction manual for commerce

IKEA-style instruction diagram of a commerce experience

Designing intelligent customer experiences today requires a new set of guidelines–and terminology.


Composable architecture is a strategy that uses a mix of technology platforms connected via application programming interfaces (APIs) to deliver flexibility and scalability. It allows businesses to adapt and change their technology stack quickly and easily, avoiding being locked into products or services that don’t serve their needs.


MACH stands for microservices, API-first, cloud-native SaaS, and headless. It represents a set of design principles for modern enterprise technology. MACH architecture enables businesses to have a modular and flexible tech stack, allowing them to easily integrate and swap out components to meet evolving business needs.


Headless refers to an architecture where a front-end (user interface—UI) is separated from a back-end (business logic) content management system. This separation allows for flexibility and agility in delivering content across channels and devices, enabling businesses to provide personalized and consistent experiences.


Microservices is an architectural approach where applications are built as a collection of small, independent services that communicate with each other through APIs. This modular approach allows for easier development, deployment, and scalability.


DXP (digital experience platform) is a software solution that helps businesses manage and deliver personalized digital experiences across multiple channels. It typically includes features such as content management, customer data management, analytics, and personalization capabilities. It enables businesses to create seamless and engaging experiences for their customers.

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