Building resilience in times of volatility
![Woman on a path stepping over a crack in the ground.](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/thread/issue-2/supply-chain/volatility---hero.jpg?as=0&iar=0&w=1200&rev=39f50af2106e46faa33df0a920a8d3c4&hash=F67486BD4E47F004458AF9D3F29A302E)
“There was much debate about what the ‘new normal’ would look like following Covid-19 – now we know volatility will be at the centre of the picture.”
“What is required now is not so much a pivot from what went before, but a shift to constant calibration and customisation of products and services.”
“Predictability is crucial. How do I understand what customers’ demands are going to be – not for a new product, but for prioritising the products we already have?”
“The lesson of history is that innovation often thrives during a time of crisis.”
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