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Inclusion, Diversity, Equity and Awareness


Building a better and more welcoming world for everyone

We’ve got an IDEA. What if we can make the world a nicer place by promoting inclusion, diversity and equity in everything we do and raising awareness while we’re at it?

It’s our global mission to make life better for everyone, but we know that real change doesn’t happen overnight. It happens when we commit as a collective to becoming a force for good. It happens when we resolve to break down systemic racism and structural inequality in both ourselves and the world around us. It happens with IDEA.

Our guiding ambitions for IDEA

For every initiative and every change, no matter how small, we are led by the five guiding ambitions we set out in IDEA’s Strategy Action Plan. They keep us all on the right path towards a better, safer and fairer world for all.

Employees feel as if they can bring their authentic selves to work

Kin + Carta simply must be a safe place for everyone, regardless of gender, race, religion or background, so we strive to ensure that every aspect of our culture empowers people to be themselves and learn from each other. We’re powered by the diversity that shapes our best ideas and dynamic culture.

Our teams are as diverse as the population in the regions in which we operate

We aren’t here to tick boxes; we’re here to make a difference to society by going above and beyond the industry standard when it comes to diversity. We’re here to accurately represent the communities we serve.

People are paid equitably for equal work

We are committed to breaking the cycle of inequitable pay for all at Kin + Carta because everyone should be equally rewarded for work of equal value. This ambition leads us to constantly monitor pay equity and the gender pay gap to ensure parity across the business.

IDEA is a sustainable and ingrained part of how we do business

IDEA is not just an initiative. It’s a way of life at Kin + Carta. That’s why we embed these ambitions into everything we do across all our regions, meaning that everyone can benefit from a world that works better.

We are IDEA leaders in the technology community

We have a duty to lead in the technology industry and an obligation to hold ourselves accountable for the impact we have on it. IDEA, then, is about being open and accessible to everyone and sharing our own learnings at every opportunity.

Where we’re at

39% of our workforce are female in Kin + Carta Americas
10% increase in people identifying as LGBTQIA+ across the business
26.9% increase in the representation of our ethinic minority Kin in the US.

What has IDEA achieved so far?

Download the IDEA report today

In one year, we’ve managed to change our ways of working and properly champion D&I in an ever-changing company, sector and world. We’ve shown that when you have the willingness and the determination to change, then, even in a short time, you can make a real difference. If we can do this, then so can everyone else.

Shereen Barros - IDEA programme manager

Get to know our Affinity Groups at Kin + Carta

three people working in the office

Black + Kin

Striving to create a space where Black Kin can find support, direction and empathy.

Coming soon


Creating and championing a safe space for our LGBTQIA+ employees.

woman public speaking

Womens Group

Building a network and community to support the women at Kin + Carta.

Coming soon

parents at work at home

Parent’s Group

Creating a safe space and network for any parents to ensure everyone is given.

charity partner


Supporting our communities with our charity partners.

working in an office

Mental Health at Kin + Carta

Fostering an educational and supportive environment where people feel supported to talk about their mental health.

What IDEA means to our Kin

Get to know our Kin and find out what IDEA’s initiatives mean to them around the world.

Download our learnings

We are making our newly developed policies and references to the external resources we’ve used, freely available to everyone. By offering our resources and working documents externally, we hope we can encourage other organisations to implement some of the policies, programmes and plans that we have found successful here at Kin + Carta offer our resources and framework to other smaller consultancies and agencies that may not have the resources to develop these assets on their own. We will keep our list of resources updated as we progress on our own journey. The downloadable resources are:

If you'd like to work with us we would love to hear from you.

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