We’ve got an IDEA. What if we can make the world a nicer place by promoting inclusion, diversity and equity in everything we do and raising awareness while we’re at it?
It’s our global mission to make life better for everyone, but we know that real change doesn’t happen overnight. It happens when we commit as a collective to becoming a force for good. It happens when we resolve to break down systemic racism and structural inequality in both ourselves and the world around us. It happens with IDEA.

Inclusion, Diversity, Equity and Awareness
IDEA
Building a better and more welcoming world for everyone
Our guiding ambitions for IDEA
Employees feel as if they can bring their authentic selves to work
Kin + Carta simply must be a safe place for everyone, regardless of gender, race, religion or background, so we strive to ensure that every aspect of our culture empowers people to be themselves and learn from each other. We’re powered by the diversity that shapes our best ideas and dynamic culture.
Our teams are as diverse as the population in the regions in which we operate
We aren’t here to tick boxes; we’re here to make a difference to society by going above and beyond the industry standard when it comes to diversity. We’re here to accurately represent the communities we serve.
People are paid equitably for equal work
We are committed to breaking the cycle of inequitable pay for all at Kin + Carta because everyone should be equally rewarded for work of equal value. This ambition leads us to constantly monitor pay equity and the gender pay gap to ensure parity across the business.
IDEA is a sustainable and ingrained part of how we do business
IDEA is not just an initiative. It’s a way of life at Kin + Carta. That’s why we embed these ambitions into everything we do across all our regions, meaning that everyone can benefit from a world that works better.
We are IDEA leaders in the technology community
We have a duty to lead in the technology industry and an obligation to hold ourselves accountable for the impact we have on it. IDEA, then, is about being open and accessible to everyone and sharing our own learnings at every opportunity.
Where we’re at
Our IDEA programme ran as a constant thread throughout what was a huge year for us at Kin + Carta. Its underpinning values and dedicated champions in every community, country and continent led us to some remarkable achievements in FY22. Here’s a flavour of that progress:
The IDEA programme is no longer a small group of individuals working on ad hoc initiatives. It’s now a massive community of almost 100 people actively working on a wide range of initiatives across nine countries on three continents.
Shereen Barros Global Head of Diversity and Inclusion

What has IDEA achieved so far?
Over the past year at Kin + Carta, we have prioritized building our foundation to serve our clients and deliver a higher standard of digital transformation consulting. Our foundational business transformation and becoming the first certified B Corporation trading on the London Stock Exchange are great achievements for our starting point and our five guiding ambitions at the core of our Strategic Action Plan will help us transcend even further.
Download the IDEA 2022 reportFostering an award-winning culture
We’re building a world that works better for everyone. This mission not only guides how we serve our clients, but also how we run our business, how we treat one another and how we impact the communities around us. For our Kin, being a part of an award-winning team year over year is not just about the awards or recognition, it’s about our shared mission that continues to drive us forward.
View all awards
Get to know our Affinity Groups at Kin + Carta

Black + Kin
Striving to create a space where Black Kin can find support, direction and empathy.

Women's Group
Building a network and community to support the women at Kin + Carta.

Parent’s Group
Creating a safe space and network for any parents to ensure everyone is given.

Philanthropy
Supporting our communities with our charity partners.

Mental Health at Kin + Carta
Fostering an educational and supportive environment where people feel supported to talk about their mental health.
What IDEA means to our Kin
We are making our newly developed policies and references to the external resources we’ve used, freely available to everyone. By offering our resources and working documents externally, we hope we can encourage other organisations to implement some of the policies, programmes and plans that we have found successful here at Kin + Carta offer our resources and framework to other smaller consultancies and agencies that may not have the resources to develop these assets on their own. We will keep our list of resources updated as we progress on our own journey. The downloadable resources are: