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Delivering Award Winning Optimization at Scale for Lexus Europe


Lexus RX

The challenge

Kin + Carta have worked with Lexus Europe since 2002. In a challenging marketplace, and with ambitious targets, in order to succeed Lexus needed to be smarter and more agile than the competition — and they needed a new data analytics strategy to help them get there.

What did we deliver?

European-wide implementation of the Google Marketing Platform suite across 44 European markets including: GA360, Google Tag Manager (GTM) implementation, data standards, training, Data Studio dashboards, Bigquery activation, and full multi-market optimization and continuous improvement program. This also included Covid-19 impact monitoring dashboards.

3 data awards won in the last 12 months
879 improvements were made across 44 countries in just 12 months
49% increase in test drive leads
4.7 out of 5.0 customer satisfaction

Kin + Carta’s work has exemplified our ‘Kaizen’ approach to continuous improvement. Using data and A/B testing, the incremental changes made, whether big or small, have always added up to real enhancements to the user experience, and profitable results for our business.

Christophe Muelemans - Digital Manager, Lexus Europe

Key takeaways

  • Best practice implementation of GA & GTM across 44 markets and ongoing 24/7 first line support
  • Established a European analytics enablement program including training, best practices and data governance
  • Award winning optimization and continuous improvement program using Google Optimize 360 delivering 879 improvements in 12 months
Google Analytics logo Analytics
Google Data Studio logo Data Studio
Google Optimize logo Optimize
Google Tag manager logo Tag Manager

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