EFL was looking for high speed digital transformation. They were looking for a partner that could help make the most of commercial opportunities by putting data at the heart of decision making. They wanted to create a platform that wouldn’t break down easily and was able to evolve based on user need.
Full Suite Rollout For 60+ Websites and Always on Optimization Program
EFL
![EFL - The English Football League](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/efl/hero-banner.jpg?as=0&iar=0&w=576&rev=e18b0b1aec0d41908d9e5c1c4d4b215b&hash=F4322C9365E1760809BFB5148E192148)
The challenge
What did we deliver?
We implemented Google Analytics and Google Tag Manager (GTM) across 60+ EFL club websites. Additionally, we set up and rolled out 60+ different Google Data Studio dashboards, which we still maintain for our client today. Finally, we ensured a smooth rollout of Google Optimize which meant individual clubs could begin to experiment at scale.
Key takeaways
- Activation of GA360 & GTM360 across 60+ websites for clubs including training & 24/7 support.
- Creation of Data Studio dashboards for individual clubs and also rollup views for EFL senior management.
- Activation of Google Optimize 360, consultancy and optimization program to drive membership growth.
![Google Analytics logo](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/lner/badges/analytic.png?as=0&iar=0&w=768&rev=66b2f3e5ef5c4b64aeecf508516fa91c&hash=C21C0624CF2E9AF78E3D12D957C6A035)
![Google Data Studio logo](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/lner/badges/data-studio.png?as=0&iar=0&w=768&rev=148a93219afe43208522d42d6526b059&hash=6076926BEE32B7E324762A0167FBE7CD)
![Google Optimize logo](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/lner/badges/optimize.png?as=0&iar=0&w=768&rev=dd8f706a7767412b8cd5f5bc7ca670bc&hash=B24DE7F08ACC164765F6512873D3F121)
![Google Tag manager logo](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/lner/badges/tag-manager.png?as=0&iar=0&w=768&rev=e817fa7819fe4526945dfa7d4e4a3862&hash=4A5B3BECB8590A5FADF43B52152D50B6)