We had loads of fun playing our part in the latest chapter of the Heathrow Bears’ story.
The story is based around Edward Bair, his wife Doris and their ever expanding family. The teddy bears have proved to be a huge hit with audiences since their first appearance in 2016, to promote Christmas at Heathrow.
We were tasked with bringing the Bairs’ third outing to life digitally. We created a fully integrated communications plan to maximise reach, including a new landing page (personalised with Target), an interactive quiz and social assets designed to help people catch up with the story of the Bairs so far.