Improving the B2B commerce experience
Building the future of digital eCommerce
The business world continues to innovate and digitize, and the once-hesitant B2B sector has now entered the arena. Driven in large part by buyer expectations, companies are seeking ways to offer an experience that tracks with and is even richer than the B2C sector. Copying and pasting a successful B2C commerce strategy, however, falls far short of the unique needs in the B2B space.
The road to B2B commerce may vary according to industry, but the benefits are the same across the board. Commerce allows companies to expand customer reach, reduce cost-to-serve, drive innovation, and ultimately drive more revenue. In today’s digital-focused, customer-centric business world, commerce solutions must tackle a wide range of challenges and expectations to be successful.
I recently hosted a CIO Roundtable with women who lead technology in a range of industries to talk about B2B commerce, the challenges they are facing, and share solutions. We had an energetic and informative discussion, and participants came away with ideas and food for thought about progressing their B2B commerce initiatives.
Here are some of the questions we discussed.