Users need connected, accessible and adaptable products that make their lives easier, which means they need the organizations behind them to be connected, accessible and adaptable, too.
As a product strategist, I work with a variety of clients to not only evolve their product strategy but to mature their product development execution and processes. I am not a consultant who “whooshes'' through the business, drops a recommendation report, and says goodbye.
No, I roll up my sleeves, integrate into teams at large enterprises, look for ways to help them progress their thinking, and act as a transformation partner and enabler to help build digital products and experiences that are invaluable and evolving assets for organizations.
Having worked across many industries, companies, and teams I’ve gained a perspective that individual enterprise leaders aren’t necessarily able to achieve. Over the years, I’ve experienced several common pitfalls and obstacles that have challenged my clients, and helped craft various solutions that fit each situation.
Here I will share with you the top ten misconceptions about product development that [X have] along with ways to get on the right track.
Now before we dive in, I am not suggesting that you should throw out the process you’ve been following for years and try to stand up a brand new process overnight. My intent is to offer food for thought by shedding light on some of the biggest traps I have seen enterprises fall into when attempting to build better software products. Consider the points I’ve listed, and consider using these to challenge “the way things have always been done.”
The misconceptions on this list, or some version of them, may be “sacred cows” in your organization. I urge you — go cow-tipping. Disturb these sacred cows so you can achieve better product agility and drive more positive impacts for your customers in the products you release to the market.