Belgrave says: “As long as companies are actually doing what they say they’re doing, and not doing irreparable harm while branding themselves as responsible from an environmental point of view, in my opinion, it’s still positive. Sustainability is critical to any business that wants to be successful in 2022 and beyond, but collective action is what counts. No one individual or business can solve this, but if we combine forces, we can turn this around.”
B Corp accreditation gives the clearest commitment to responsible practices as it demonstrates that those organisations meet the highest standards of social and environmental performance, accountability and transparency. Since January 2020, B Lab Global
, a non-profit network that certifies B Corps, has received more than 6,000 applications for certification from businesses – a 38% increase compared with the period 2018-2019 – looking to join the global community of 4,500 B Corps. B Corp certification is increasingly on the checklist of potential recruits.
“B Corp certification validates our commitment to sustainability and is something candidates are very interested in learning more about during the interview process,” says Meera McCann, head of talent at Kin + Carta Europe. “Candidates want to know how we practise our commitment to sustainability and responsible business, both through our internal practices and processes and our client work and the products we build.
“They also want to know how they can make a difference as an individual contributor. It’s important to recognise that businesses can demonstrate their commitment to sustainability in many other ways outside of B Corp.”
Ensuring sustainability is baked into the employee value proposition is essential for business success. Appropriate employee benefits could include electric vehicles offered on a salary sacrifice basis and ESG-specific flex allowances, through to educational resources focused on environmental stability and locally sourced food discounts.