Our client is a provider of subscription television, internet and mobile services. It has an international reach totalling over 22 million customers, and a history of developing innovative products and entertainment content.
Machine Learning models played an important role in the way our client marketed to its huge audience (in part thanks to previous work by Kin + Carta). The task this time was to open the ‘black box’ and visualise this machine learning so it could be understood more clearly, including the SHAP values driving AI decisions.
Our aim was also to enable the client’s data scientists to create their own visualisations without the need to understand front-end development. A ‘Train the trainer’ approach would help embed this tooling across the business.