The retail search experience can be an exercise in frustration for many consumers. Most search solutions today are static in nature and lack the functionality to understand user intent and context - and negatively impacts brand loyalty and causes significant revenue losses for retailers.
In fact, Google’s latest research findings underscore just how important the search bar is to customers and why retailers need to step up their game:
- $2 trillion is lost each year from search abandonment globally
- 78% of consumers view a brand differently and 82% avoid websites after experiencing search difficulties
- 9 in 10 consumers say a good search function is very important or absolutely essential
How do you provide consumers with a Google-quality search experience?