Introducing Optimizely One
We believe Optimizely stands out in a number of key ways, notably starting with the recognition of the company’s new Optimizely One branding, which positions the platform as a digital operating system for modern marketing. Leveraging the combination of acquisitions and internally-developed capabilities, Optimizely One offers specific solutions for marketers across the content generation lifecycle, from planning and creation, to asset storage (DAM) and internationalization, to rich visual previews and delivery across multiple channels. Content is then able to be personalized, experimented with and reported on using the same, common platform.
Managing this entire process is another standout element of the Optimizely One platform. Using its content marketing platform (CMP), businesses can better understand what kind of content leads to customer engagement and conversion and can manage editorial calendars, campaigns and assignments across global teams. Most Optimizely competitors don’t offer anything comparable. This further demonstrates the uniqueness of Optimizely’s offerings as it moves into the world of governance, which enterprise customers have specialized needs for.
A different approach to GenerativeAI
Optimizely embraces composable architecture
Another source of genuine innovation is found in Optimizely’s newly-announced support for expanded headless, composable offerings. Building upon its core strengths in CMP and CMS, Optimizely will enable expanded support for headless delivery using composable architectures where the full platform isn’t being utilized. This will allow enterprises to take advantage of the visual editing and content authoring experiences that the company is so well known for, but deliver in a MACH-aligned manner. This offering is expected to be released in early 2024 with expanded support for commerce delivery following thereafter. Importantly for businesses, this additional ability means that organizations who are interested in investing in composable architecture have flexibility that is unique to the Optimizely platform, allowing them to explore composable or hybrid solutions across their portfolios.
All of this is built upon Optimizely’s fundamental advantages around core content management and experimentation, which has been honed for years across companies large and small. As Forrester notes in the report, Optimizely is best fit for “upper-midsized enterprises that are content-focused, experiment-driven and looking for productivity and developer flexibility that doesn’t start from scratch”. Our own direct experience working to deliver Optimizely-based solutions certainly reflects that sentiment and is one of many reasons that Kin + Carta believes that Optimizely remains a standout in a crowded marketplace of DXP vendors.