This year’s BIMA 100 once again recognises the leading minds in Europe’s digital industry and champions their ability to inspire change. It’s not an accolade for specific projects or successes, but for thought-leadership and their roles as digital visionaries.
We’re very pleased to introduce our Experience Director, James Fox, who has been included in 2022’s list—we spoke to him about the deserved inclusion to get his thoughts:
What does it mean to you to be recognised as one of the individuals who is shaping the future of Europe’s digital industry?
How did you feel when you found out you’d made the list?
What do you love about being part of the digital industry right now?
What’s the greatest thing we can do as an industry to build a world that works better for everyone?
In the world of ‘minimum viable product’ and ‘fail fast’, it’s easy to not do the right thing. We focus on something that works rather than something that can last. We often take an MVP and build on top of what was originally created, rather than rebuilding it once it has proven to be a success. By doing that, we can compound issues like accessibility or performance because these considerations weren’t baked in from the start.
What advice would you give to someone who is just starting their digital career?
The other thing I would say, and it is a bit of a cliché, but learn from failing. You learn more from seeing what doesn’t work than what does. This is true of your craft, but also your soft skills. I have learnt so much from experiencing and analysing how a project was run or managed and taking ‘what worked for me’ from that.