The BIMA 100 shines the spotlight on the individuals who are defining the future of Europe’s digital industry. It doesn’t concern client projects or specific case studies, but is instead designed to champion the changemakers who are helping make the world work better for everyone.
We’re thrilled to introduce Head of Strategy, Morgan Kainth, who has made this year’s list thanks to her thought-leadership and resolute strategic vision.
What does it mean to you to be recognised as one of the individuals who is shaping the future of Europe’s digital industry?
How did you feel when you found out you’d made the list?
What do you love about being part of the digital industry right now?
I love the real rigour that’s been brought back into the industry: what actually makes sense for us to invest in right now based on the future we want to see and the opportunity to do more / better / faster / more sustainably? Rather than throwing stuff against the wall and seeing what sticks, what’s really interesting to me is working out what’s sticking and, most importantly, why.
What’s the greatest thing we can do as an industry to build a world that works better for everyone?
We previously used digital as a solution to problems—specific business problems that a given company was facing at a given time—but now, it’s really about thinking in terms of that broader problem space and what role digital plays and the impact it can have on our lives, especially now that we literally carry it in our pockets everywhere we go.
What advice would you give to someone who is just starting their digital career?
As the industry matures, we’re going to be in a position where it’s the depth of thinking and not necessarily the breadth that’s going to set you apart; whether you’re an innovator, a sustainability aficionado, a technician, a strategist - or anything really!