If we consider how 3G-4G disrupted industries like takeaway food (Deliveroo), transport (Uber), television and film (Netflix), banking (Monzo) and photography (Instagram), then 5G has the potential to do this to a far bigger, and far more important segment. Commerce.
The potential of 5G to remove the need for a physical store almost completely from the customer journey is huge. Through AR/VR we can potentially reach a place where the store is everywhere.
If we think back to network slicing, 5G will allow us to prioritise a slice of the network to AR/VR and 3D models. These things are incredibly processor heavy and use a lot of data, and 5G will unlock their potential.
Moreover 5G opens up the domain of the physical. A grand network for the Internet of Things (IOT) becomes simple, broadcast on another network slice. Even small devices are easy to connect to the web, on reliable, low energy networks.
It's also highly likely that 5G will completely transform work, opening up the potential for the ‘holographic call’, the ability to work machinery from anywhere, and smart, automated transport.
The Apple problem
As with everything though there's a catch. And, as is often the case, the catch has an important brand name attached to it.
Apple's decision to not include 5G in their latest iPhone 11 means that the roll out will ultimately be delayed. Technology that should, in theory, be available now, will see a softer roll out happen over a long period of time.
Why act now?
So what does this mean for your business? And why should you care right now? Well it's already possible to quickly prototype tools that will become the norm in the future. AR/VR shopping can be workshopped and trialed with real users using technologies such Vuforia, Unity and Amazon's own cloud streaming service for AR/VR Sumerian.
Brand languages can be developed for this new space, and insights into users’ behaviours can be learnt ahead of the disruption that is to come.
No business wants to end like Kodak, a company that knew all about digital photos but let the patent slip, only to see their entire USP decimated by not adopting it.
At Kin + Carta Connect we can help you define what these futures look like. We can prototype with you and workshop them for you, provide the insight, strategy and creative technology to place your products and services ahead of your competitors.
Plan for a 5G future now. Contact us now using the form below.