5 reasons why CMOs should choose Sitecore

Is your content hitting the spot and really engaging? Sitecore allows you to provide content and messaging through digital channels which can be personalised, tracked and analysed. Click-through-rates can be increased by an average of 20% and marketers can also use ‘Engagement Value’ (a simple numeric scale) to measure the effectiveness of their work – great for reporting back to the board.

It’s easy to tell what needs to be improved thanks to xDB. It stores visitor behaviour, interactions, goals and data that can inform and guide you on what to improve and optimise. You can easily see what’s working, replace the duff content and make informed decisions. This means you can focus your team’s efforts on the things that make a difference.

Email Experience Manager EXM has now been integrated into the core Sitecore platform. It allows you to deliver fully tracked email campaigns and report on their effectiveness at driving recipients to create engagement value. Features such as Personalisation and Multivariate testing of emails can optimise your campaigns to drive the most engagement and follow up goals.

Sitecore Commerce allows you to use Sitecore's marketing features in an online shopping environment. XC streamlines the brand activities to ensure that messaging is consistent, optimised and effective. In a cluttered commerce market, XC gives you flexibility to deliver even the most complex shopping requirements, plus custom integrations with payment providers, stock management and inventory systems or ERPs.

xConnect APIs allows third party systems such as Microsoft Dynamics and Salesforce to interact and enrich or consume your data. The benefit? It makes it easier to keep your customer data up-to-date, accurate and relevant and is one step closer to that single-customer-view!