The Saucy Fish Co. is on a mission to get more people cooking and eating fish at home. Its range of innovative fish and sauce combinations were an immediate success with hungry customers looking for minimum fuss and maximum taste. However, copycat products were soon hitting the shelves at discount prices. Saucy’s business challenge became one of reputation management and brand positioning, emphasising their premium quality and market leader status.
We helped create a £35m brand with 18 different products and launched in Australia, America and Canada.