Legal & General, is a British multinational financial services company headquartered in London. Its products and services include life insurance, general insurance, pensions and investment management. It has operations in the UK, US, Europe and Asia.
Legal & General work in the cluttered and highly competitive over-50s market, in which it is imperative to achieve a strong level of predictive capability. They tasked Kin + Carta with enhancing the CRM strategy to improve the ROI of their direct email campaigns. To achieve this, we needed to reach those people most likely to respond positively – but could we go even further?