For retailers, the “new normal” has been stark - digital became the sole means for survival for several months, but ensuring resilience and continued success is about more than just a good e-commerce proposition.
Consumers’ expectations for speed, engagement and reliability are being raised every day. By combining deep customer insight, sector expertise, and divergent technology - our teams at Kin + Carta help you rebuild your business and exceed those expectations by reimagining and rebuilding your customer’s experience.
Building retail experiences for the 2020s
Retail
Consumers are demanding next generation experiences
The Future of Retail
Take a look at our top insights and predictions on what's next for retail and the pivotal role digital will play in rebuilding retail in the new era.
Accessibility
When there is so much uncertainty in the industry, why not increase your market share by 20% by creating products and services that are accessible to everyone? With a significant increase in the number of people accessing online services through necessity, it is critical that retailers ensure their e-commerce sites are fully accessible to all as soon as possible. Audit your online platforms to find out where you can improve your accessible retail experiences.
Supply Chain & Logistics
Lost revenue and brand loyalty are the unfortunate consequences if retailers don’t manage change correctly. With retailers reducing access to their apps to cope with surging demand, customers were left with no choice but to choose retailers based on their availability and supply over years of brand loyalty. Leverage technology to ensure that your systems are more resilient than your competitors.
Digital First Customers
Online shopping sales have tripled in the past 5 years and are significantly rising due to the Covid-19. Optimising digital experiences to be seamless and convenient is a crucial differentiating factor in weathering this storm. Test and identify your UX and create the digital journey that your customers need.
Touch Free Experiences
Despite 63% of customers saying they would be willing to come back into store, there is and will be a long-term focus on ways to reduce the spread of Covid-19. Exploring ways to create seamless, touch-free experiences is critical to continued success in a post covid world, safeguarding your business and increasing customer loyalty
Crisis Response
It is more critical than ever to understand who your customers are and how to communicate with them effectively. Why not use data you already have to help effectively manage these relationships? Especially in these volatile times it will help reassure clients and drive brand loyalty.
New Propositions
While customer behaviour remains in flux and new habits form, now is the time to test new propositions. Reimagine and rebuild your organisation through tactics such as a shift to a digital-first proposition or bundling existing propositions.
Would you like to learn more about the future of retail?
Download 'Retail: Strategic Initiatives for 2021' here.
A trusted partner
Building digital experiences for the world's leading retail, e-commerce and FMCG companies. Here is a handful of the organisations we’ve worked with.
M&S
Take a look at how we helped M&S revolutionise the in-store experience for M&S Food customers. Scan, Pay, Go enabled users to beat the queues by scanning products, paying, and leaving the store in one seamless experience with a beta trial live in just 12 weeks.
Read the M&S case study here
Tesco
Read more about how we partnered with Tesco to develop a new mobile shopping experience for customers: Tesco Now.
Read the Tesco case study here
Cazoo
Find out more about how we helped Cazoo build their website, using an entirely serverless architecture, allowing them the growth and flexibility to thrive amid the Covid-19 crisis.
Read the Cazoo case study hereWe teamed up with Kin + Carta to help us deliver on our product vision in a very tight timeframe. The team worked exceptionally well within our complex organisational and technical architecture to deliver a high quality customer experience, fast. As a result, we were able to launch the Mobile Pay Go service after just 12 weeks of development.
Jim Cruickshank Global Head of Digital Product & UX, Marks & Spencer
Latest Insights
Retail in the next 12 months
Featuring insider perspective from M&S, one of the biggest retailers in the UK, this session explores the kind of practices retail organisations should adopt to become more resilient, what trends will impact the industry and how to respond to them, and a focus on the changing nature of customer expectations.
Read moreShare the challenges your organisation is facing today.
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