Selling projects that consultants are eager to work on is a passion of mine. The question then becomes, how do we sell exciting and impactful projects? Those are projects that transform organizations and go beyond lift and shifts or building digital products. Fortunately, at Kin + Carta, we have a team with deep expertise in industry verticals. The people who lead these verticals know all the ins and outs, and that's incredibly powerful. Not only do we have a solid lens and point of view on the future of that industry, but we also have all the engineering and transformation capabilities to move it forward.
We cater to the needs of our clients by determining the business outcome and the drivers of those initiatives. Often, people can get caught up in the minutia of the work right in front of them. We do a great job of looking at the journey ahead by considering everything holistically, especially what will affect sustainable change for our clients. We're not just coming in and writing a few lines of code, doing an assessment or providing a client with a document containing a new CX strategy. We evaluate their needs and deliver long-term sustainable growth for our clients.
We also have a tremendous focus on diversity, equity and inclusion, ensuring that we are bringing a lot of different lenses to the table when looking at solving problems. This is unique because other firms might say, "This is how we do it." We're not that dogmatic. Here, we bring everybody to the table, let them form their own opinion, listen to them and figure out the most expeditious way to solve the problem.