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Overcoming technology anxiety

2024 Leadership Priorities in Tech: Retail & Distribution

Limitless digital innovation.
Discover how retail leaders are accelerating transformation despite growing tech anxiety.

Retail and distribution businesses can’t afford to stand still. And Kin + Carta’s recent global survey found that the vast majority of retail and distribution leaders believe digital transformation is key to keeping up with ever-evolving consumer expectations.

But alongside a clear focus on digital innovation, we identified a worrying trend—tech anxiety. 94% of retail executives believe tech anxiety levels are high amongst senior retail leaders.

In this retail-focused report, we look at retail leaders’ priorities and how they are overcoming anxiety to drive meaningful digital change across their organizations.

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87% of retail leaders have a business transformation strategy
89% of retail leaders say digital transformation investment is needed in the next year
#1 AI & Machine Learning is the top priority for future investment

  • Tech anxiety is heightened currently because many organizations are still grappling with digital transformation in the present and past, whilst still trying to work out quickly what the future holds for them with GenAI.

    Mark Collin - Managing Director, Europe, Kin + Carta

  • Anxiety represents an opportunity for learning and growth. If retailers can approach new technology with a focus on their customers and a willingness to learn through experiments and mistakes, then they’ll always be more successful than those that just play it safe.

    Nathan Ley - Senior Director and Retail Portfolio Lead, United States, Kin + Carta

  • Tech is the enabler to create a brilliant customer experience. The cost and time saving opportunities retailers can generate from new technology can be reinvested to free the time and space for store colleagues to serve better.

    Matthew Hildon - Retail Portfolio Director, United Kingdom, Kin + Carta
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Discover retail leaders’ tech priorities for 2024

Download retail report