Martin Paton, our CTO takes a look at one of the crucial factors when it comes to choosing the right Martech – the capability of your people.
The promised benefits of marketing technology are constantly hitting our LinkedIn feeds, discussed at event seminars, filling our inboxes and written about on tech and business news sites.
When something gets talked about so much then the antenna of experienced business people start to twitch. Is this really the next big thing that will change everything? Or is it the usual guff that will make some people money without ever realising its potential?
But there’s a reason for this torrent of content about the delivering martech. It’s all true.
With the right expertise, the right investment and plenty of time to feed the engine to deliver the results, you can turn those promises into reality.