The debut of Optimizely One, the world’s first operating system for marketing
Anyone in the digital experience industry knows that content is what drives customers to make decisions to buy, recommend and convert. Optimizely smartly realized that many content management systems represent only the last step of the content development lifecycle: delivery.
At the show, Optimizely introduced Optimizely One, what they term as the world’s first operating system for marketing.
Content Marketing Platform + Content Management System = Optimizely One
Powered by and fully integrated with OpalAi, including Gen AI capabilities
Optimizely One available in a variety of composable delivery models
The announcements didn’t end there, however. Optimizely has been closely monitoring the MACH, or composable space and understands that some customers are interested in exploring less integrated offerings, agility, and a componentized approach to their digital experience portfolios. To address these concerns, Optimizely announced the availability of a SaaS-based version of their CMP + CMS packages, coupled with an expanded Graph interface that allows MACH developers to include these powerful capabilities as part of their larger builds. Even more excitingly, Optimizely indicated that they will be approaching the world of commerce in a similar fashion in the near term future.
Taken collectively, Optimizely has demonstrated significant progress and evolution of the entire platform. At Kin + Carta, we’ve long believed that Optimizely represents one of the best values for the buck and that belief is all that much more elevated thanks to the incredible new advances shown in San Diego this week. Contact Kin + Carta’s MACH team today.