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2021 Change Report transformation hero image

9 trends of sustainable digital transformation

2021 Change Report

(Re) Building a sustainable utopia

Digital transformation is realized not through the adoption of momentary trends, but through the grasp of momentous changes that evolve the ways we engage in the world through technology.

Our annual Change Report is a convergence of the visions of our 1,600 specialists who breathe those changes daily. Explore them here and download the full report to reimagine the future of your business today.

Key Takeaways

  • Data is changing the way we speak, the way we think, and the way we act.
  • Development and delivery come down to making things better instead of making things again, thanks to headless technology.
  • Around 1B disabled people felt further away than ever after the whole world went digital in 2020.
  • An agile business model has one common thread: openness and capacity to change.
  • Leaders must leverage technology as a multiplier to craft fulfilling company cultures.

2021 Change Report

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  • 75% of people agreed that they “...used contactless payment more often in the last 12 months than in previous years,” and “...used less cash in 2020 than in previous years.”

    Kin + Carta Consumer Research 2021

  • 61% of people said, “I don’t mind sharing my data with organizations so long as I know what it’s being used for, and it’s useful to me.

    Kin + Carta Consumer Research 2021

  • Many organizations throw billions into building magnificent buildings, but they don’t hear this very simple idea: If you don’t understand how your social and spatial
    environments are interacting, more likely than not, all that investment is for naught.

    Felix Kabo - Architect and Scientist, Institute for Social Research at the University of Michigan

  • We live in exciting times for online experiences, and 2020 has shown us the need for a new playbook—platforms that can allow businesses to build compelling and differentiated experiences. This requires flexibility, the scope to experiment at low cost, and technology that converts ideas into market-facing content within hours rather than weeks.”

    Kevin Zellmer - VP of Partnerships at Contentful

  • 81% of people agree that “brands and businesses have a responsibility to do good in the world - not just to maximize their profits.

    Kin + Carta Consumer Research 2021

Ready to make a change?

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