Kin + Carta have worked with Lexus Europe since 2002. In a challenging marketplace, and with ambitious targets, in order to succeed Lexus needed to be smarter and more agile than the competition — and they needed a new data analytics strategy to help them get there.
Delivering Award Winning Optimisation at Scale
What did we deliver?
European-wide implementation of the Google Marketing Platform suite across 44 European markets including: GA360, Google Tag Manager (GTM) implementation, data standards, training, Data Studio dashboards, Bigquery activation, and full multi-market optimisation and continuous improvement programme. This also included Covid-19 impact monitoring dashboards.
Kin + Carta’s work has exemplified our ‘Kaizen’ approach to continuous improvement. Using data and A/B testing, the incremental changes made, whether big or small, have always added up to real enhancements to the user experience, and profitable results for our business.Christophe Muelemans Digital Manager, Lexus Europe
- Best practice implementation of GA & GTM across 44 markets and ongoing 24/7 first line support
- Established a European analytics enablement programme including training, best practices and data governance
- Award winning optimisation and continuous improvement programme using Google Optimize 360 delivering 879 improvements in 12 months