EFL was looking for high speed digital transformation. They were looking for a partner that could help make the most of commercial opportunities by putting data at the heart of decision making. They wanted to create a platform that wouldn’t break down easily and was able to evolve based on user need.
Full Suite Rollout For 60+ Websites and Always on Optimisation Programme
EFL
![EFL - The English Football League](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/efl/hero-banner.jpg?as=0&iar=0&w=576&rev=e18b0b1aec0d41908d9e5c1c4d4b215b&hash=F4322C9365E1760809BFB5148E192148)
The challenge
What did we deliver?
We implemented Google Analytics and Google Tag Manager (GTM) across 60+ EFL club websites. Additionally, we set up and rolled out 60+ different Google Data Studio dashboards, which we still maintain for our client today. Finally, we ensured a smooth rollout of Google Optimize which meant individual clubs could begin to experiment at scale.
Key takeaways
- Activation of GA360 & GTM360 across 60+ websites for clubs including training & 24/7 support.
- Creation of Data Studio dashboards for individual clubs and also rollup views for EFL senior management.
- Activation of Google Optimize 360, consultancy and optimisation programme to drive membership growth.
![Google Analytic icon](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/lner/badges/analytic.png?as=0&iar=0&w=768&rev=b22fc1db63fb4d91bf04cb63398f70a4&hash=8F4F3F8F86431CA973790A3DE9D6CB3D)
![Google Data Studio logo](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/lner/badges/data-studio.png?as=0&iar=0&w=768&rev=59cff949ce194d01a3db3ef150265b3c&hash=DCF20D20502A24CCF04709D16D2E0078)
![Google Optimize logo](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/lner/badges/optimize.png?as=0&iar=0&w=768&rev=f9c8b811d1e240858dc0b5f704ba6f6d&hash=98439EE9387A0676C259C9F4D6AAC459)
![Google Tag Manager Logo](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/lner/badges/tag-manager.png?as=0&iar=0&w=768&rev=b170d9a325ba4e4a8865a4995dd739c9&hash=BBAB0B4C912CAE1006981803FCC3D751)