EFL was looking for high speed digital transformation. They were looking for a partner that could help make the most of commercial opportunities by putting data at the heart of decision making. They wanted to create a platform that wouldn’t break down easily and was able to evolve based on user need.
Full Suite Rollout For 60+ Websites and Always on Optimisation Programme
What did we deliver?
We implemented Google Analytics and Google Tag Manager (GTM) across 60+ EFL club websites. Additionally, we set up and rolled out 60+ different Google Data Studio dashboards, which we still maintain for our client today. Finally, we ensured a smooth rollout of Google Optimize which meant individual clubs could begin to experiment at scale.
60+ instances of Google Analytics set up
Experimentation programme launched on 5 clubs so that features and marketing routes for memberships/subscriptions could be validated as part of the digital roadmap
24/7 support for the business on all data-related tasks associated with Google Suite
Full platform designed, built and set up in 9 months with full data strategy plugged in
Company-wide KPI framework created by Kin + Carta
- Activation of GA360 & GTM360 across 60+ websites for clubs including training & 24/7 support.
- Creation of Data Studio dashboards for individual clubs and also rollup views for EFL senior management.
- Activation of Google Optimize 360, consultancy and optimisation programme to drive membership growth.