Kin + Carta named in Gartner's Global Digital Marketing Agencies Market Guide
We’re excited to share that Kin + Carta has been named in Gartner’s Market Guide for Global Marketing Agencies.
Gartner defines global digital agencies as service providers dedicated to developing and executing marketing strategies for global brands. These agencies bundle their strategic marketing services with an array of complementary offerings to support their clients’ needs. Agencies in this market typically provide digital expertise and services, including business consulting and transformation services, industry vertical expertise, and digital commerce and personalization.
“In today’s marketplace, the focus has shifted to creating unique, personalized experiences that resonate with customers,” said Mark Ardito, CTO at Kin + Carta. “To achieve this, organizations need to adopt machine learning and artificial intelligence, with a relentless focus on data quality and foundations. If these core elements in the data stack are neglected, the models and intelligence will be lacking. While it might be tempting to skip steps, organizations that do so will likely pay for it with poor outcomes.”
Combining data with powerful and sustainable design, Kin + Carta creates Intelligent Experiences that are relevant, conversational, anticipatory, and frictionless. The result is customer personalization, loyalty, advocacy, and ultimately, increased profitability.
Read Gartner’s Market Guide here (must purchase or be a Gartner client to access).
Gartner defines global digital agencies as service providers dedicated to developing and executing marketing strategies for global brands. These agencies bundle their strategic marketing services with an array of complementary offerings to support their clients’ needs. Agencies in this market typically provide digital expertise and services, including business consulting and transformation services, industry vertical expertise, and digital commerce and personalization.
“In today’s marketplace, the focus has shifted to creating unique, personalized experiences that resonate with customers,” said Mark Ardito, CTO at Kin + Carta. “To achieve this, organizations need to adopt machine learning and artificial intelligence, with a relentless focus on data quality and foundations. If these core elements in the data stack are neglected, the models and intelligence will be lacking. While it might be tempting to skip steps, organizations that do so will likely pay for it with poor outcomes.”
Combining data with powerful and sustainable design, Kin + Carta creates Intelligent Experiences that are relevant, conversational, anticipatory, and frictionless. The result is customer personalization, loyalty, advocacy, and ultimately, increased profitability.
Read Gartner’s Market Guide here (must purchase or be a Gartner client to access).