Discover new value in your unstructured data with GenAI
Text, voice, documents, videos, emails, and instant messages are all examples of unstructured data. Traditionally, businesses have focused on insights from structured data due to ease of processing. Computers have relied on data in structured form—rows and columns in a database—to automate analysis and generate insights. However, when it comes to the potential of your data, structured data is only the tip of the iceberg. The hidden insights within unstructured data are enormous, yet for decades they have remained almost entirely untapped.
Generative AI has transformed the insight-generation landscape. For the first time in history, GenAI means computers can consume and process human-friendly data in the same way as people—at nearly the same fidelity level and at a much higher volume.
The rise of GenAI is also fueling exciting conversations. Should we throw out orthodox data modeling built specifically for traditional computer processing? Can we embrace fresh ways of data processing that free us from the constraints of rows, columns, and SQL? These questions can serve as catalysts for critical thinking as we explore and shape the data landscape of the future.