When it comes to search, Google is still the Gold standard. It has been from the day we took a break from Alta Vista to try out that strangely named service everyone was talking about.
Since then, Google has refined, evolved, revolutionised and modernised its search to keep up with changing, and ever increasing, expectations. We’re a long way from Ask Jeeves.And now the next generation of search is here in the form of Cloud Retail Search, part of Discovery AI, which uses Google's Large Language Model. Other AI-powered Search is available, but for retailers looking to enhance their search abilities, it’s still the Gold standard that can’t be ignored.
Senior retail leaders recently attended our Cloud Retail Search event in London to find out what this new generation looks like from the experts at Google and Kin + Carta. Most – actually, we reckon all – went away deeply impressed.