Dietmar Grimm, VP of corporate strategy and sustainability solutions explains how Trimble is showing customers how they can use data to support their organisation’s sustainability claims – and how the company is doing the same.
Consumers are so concerned by climate change that nearly two in three (63%) would rather a business do as much as possible to look after the planet than pay its full share of taxes, according to 2021 World Economic Forum report.
The researchers also discovered that 60% of British people and 66% of Americans are now loyal to and support brands that share their values. And six in ten employees now want to work for a business whose principles are aligned with theirs. One in five has quit a previous employer over the issue.
This growing trend underlines the need for organisations not only to be purpose- and values-led but also data-driven in how they measure and report on their environmental impact.
Dietmar Grimm, VP of corporate strategy and sustainability solutions at Trimble, predicts that companies will soon be expected to substantiate their sustainability claims with data.
“Up to this point, many companies are still only sharing PDFs or reports of claimed [emissions] reductions,” he says. “The future is increasingly moving towards collecting information and following standards or climate-related protocols that third-party validators can use to demonstrate real reductions.”
“Reducing carbon emissions will be driven, in the longer term, by embracing technology, data and transparency.”