Intelligent recommendations strengthen your relationship with customers by personalising their experience. But they rely on a solid foundation of data.
Do you know what your customers want, even before they do? Any organisation that is able to anticipate its customers’ needs will secure a competitive edge. By making intelligent recommendations to customers about what they should do next, it can build an ongoing relationship based on trust and loyalty, unlocking value for both sides.
Many businesses understand the power of intelligent recommendations – they have been making them for years. When a customer walks into a department store, sales assistants will suggest items that are likely to be a good fit. When the owner of a vegan restaurant calls their wholesaler, they can expect to hear about the latest seasonal produce, not the best cuts of meat.
Today, digital channels offer businesses the opportunity to provide intelligent recommendations automatically and at scale. If they can master their data and create personalised profiles for individual customers, companies can use these recommendations to turn casual browsers into new customers – and new, anonymous customers into loyal advocates.