It’s important to think about the administrators and authors who have to run and manage these digital systems. If you're not thinking about the workflow of processes, people will have a hard time accepting changes. Digital experiences are built by, operated through and delivered through talented people who own and operate the platforms. Composable technology allows them to be more creative in how they craft and deliver experiences that drive results.
To gain acceptance of composable technology internally, begin by demonstrating business value, personal impact, cost savings, efficiency savings, and other benefits of the change. Provide education and training to show users how changing processes (and even the visual interface they’re accustomed to) can improve workflow and create a more efficiently tuned environment. Often people will not trust what you say, but they will trust what you do. For example, you can show concretely how, in the new system, an action that took 10 clicks will be reduced to 3 clicks.
The people, processes, and governance must align throughout the organization. Best practice is starting small to prove the value of the change and then growing momentum from the successes. Invest in MVP builds and in POCs that demonstrate with real-world practicality how the technology creates the experience that you want. This allows you to say, "I've proven that it's not just technology, but that this technology with the right process and the right prioritization can create these outcomes." These examples provide a model that helps build trust and grow momentum, which is ultimately how you grow it into a larger and larger program. Once people buy in and see how it's evolving, it slowly builds to something that can become a full-scale organization-wide initiative.
We want to get away from a world where everyone gets the same experience, and this is where composable architecture shines. We want to use the data that we know about people to give them a more personalized experience. To get there, non-technical challenges like prioritizations across the organizations, and getting people to break down silos and share best practices must be identified and addressed.
We are in a highly competitive marketplace. Brands are ultimately in a battle fighting for customer loyalty. Composable architecture offers the opportunity to create brand-new, intelligent experiences that have never been more capable of being realized. In a world where technologies are easily accessible, it's what companies do with the technology that will ultimately drive how they win mindshare and go forward.