If you’re not going composable, you’re not likely to be very competitive.
Fast-changing customer expectations and the continuous emergence of new competitors are prompting companies to reassess their operating model and the customer experience they are delivering. In a market with multiple customer touchpoints and less emphasis on brand loyalty, price and product alone are no longer the determining factors that give businesses a competitive edge. Instead, businesses must embrace composable technology to delight, inform and anticipate customer needs so that they can enable differentiated experiences that give customers a reason to be loyal.
Composable digital experiences are the way forward for businesses of all sizes. According to Gartner, by 2023, organizations adopting an intelligent composable approach will outpace the competition by 80% in the speed of new feature implementation. It’s clear, then, that this is the time to move to composable architecture.
Kin + Carta recently joined Contentstack to host a roundtable with technology leaders about the challenges of creating digital experiences and how to create supercharged experiences for 2023 and beyond. Key questions were posed during the discussion, and we offered observations and suggestions