What's stopping you from creating better digital experiences?

The fundamental of the next level is an experience powered by data to break through the glass ceiling.
So what’s stopping so many from adopting this ‘powered by data’ approach? This was the subject of a recent roundtable we held at Google HQ, with leaders from major brands.
We asked them what areas of digital strategy they were focusing on to have the most business impact in the next 12-24 months? The top two priorities were building a single view of customer behaviour and getting the most out of their data.
Our discussion also asked the question, ‘if you could make one change or solve one problem overnight to transform the customer experience, what would it be?’. The answers led to five key takeaways for those considering data-led intelligent experiences but have yet to get started.