Let's talk MACH: Simple checklist for MACH readiness

First, some context. Over the last few years there has been a shift in the way we evaluate our digital presence. Up until around 2015 you would pick a CMS, build a site, and effectively set and forget it. The digital footprint was there, and with good SEO you were easily findable for your customer base. If you wanted to do more, you would either have to integrate marketing tools or run them separately from your website. Essentially it’s giving you an entrée but nothing more.
In the mid-2010s, the industry standard shifted focus from a CMS to a Digital Experience Platform (DXP).This has a more holistic approach by supporting various marketing channels, digital assets, and allowing for iteration from one technology stack. A strong DXP can manage everything from testing, automation, marketing, and more within a full editor experience. The DXPs power comes from staying in one stack; that puts pressure on the decision of which one fits the needs of the organization as a totality. Think of this as a full fixed menu; it gives you everything packaged together as an experience.
Then we hit 2020. In the midst of the pandemic and the heavy influx of people and businesses suddenly working remotely, a tidal wave of digital needs emerged. This is where MACH steps in. The API-first approach decoupled the front-end user experience from the back-end content authoring. This allows for more caching through CDNs and quicker response times. The major differences between these systems are the separation of the content authoring from the visual use experience and a more interconnected universe of best-in-breed MarTech solutions instead of an all-in-one monolithic approach. MACH is your à la carte experience where you have more freedom of choice to create the experience that works best for you.
In short:
With MACH representing the latest in digital innovation, the question stands: is it right for your business? Go through the checklist below to find out!
Check if the answer is yes:
If you answered yes to at least 3 of these questions it is worth investigating if MACH makes sense for your organization. Kin + Carta is a leader in MACH implementations and can provide both the technical expertise as well as the strategic change adoption to ensure a smooth and successful switchover. Reach out and let’s talk MACH.