The DTC investment opportunity
Evaluating the opportunity
Covid-19 has driven an unprecedented level of spending directly with brands in 2020 and migration to online is set to accelerate once again, bringing renewed investment focus to this channel.
Digitally-mature, multi-channel retailers have been best placed to minimise exposure to (or sometimes benefit from) the dystopian shift in everyday life. For other brands and manufacturers, the shutdown of physical retail and the de-prioritisation of fulfilment of non-essential products by retail partners has meant an acceleration of plans to launch a direct to consumer (DTC) offer.
For investors, understanding the relative importance of an effective DTC strategy across sectors and the potential growth that can be unlocked through targeted investment in digital capabilities is more critical than ever before.
In our latest whitepaper, we identify and value acquisition targets across sectors, and share our approach to diagnosing scalability potential for DTC businesses.