We’ve recently been shortlisted for this year’s Digital Impact Awards following our optimisation work for Lexus. Find out what we did and how the launch of a website is just the start with the story.
What happens after the launch of a successful website? For Lexus it was the need to continually improve and stay ahead of competitors. As a challenger luxury car brand in a hugely competitive market, the online experience was pivotal to success. Lexus’ philosophy of Omotenashi also drove the desire to be as welcoming as possible to visitors.
The initial focus for Kin + Carta Connect was a new website covering 44 European markets. But this was just the start of the journey. In the past 18 months, it’s all been about optimisation: building on success to deliver improvements that drive sales.