Most of us know what great content looks like. It’s personal, relevant and timely. But delivering that content is not so easy. July 2020 saw a solution with the release of The Episerver Intelligence Cloud.
One size never fits all when it comes to your website. People could be first timers or old friends. They might be browsers, ready to buy or looking for information. How can you understand what your visitors want then get the right content to the right people at the right time? And how can you do this at scale so the process is automatic?
The Episerver Intelligence Cloud, that sits alongside the Content and Commerce Cloud is the solution. A true child of the machine learning age, Episerver Intelligence Cloud promises the ability to understand each individual visitor, deliver the best possible content to them and give you the ability to track success and focus on what really works.
In short, it’s relevance at scale.
Episerver's new platform delivers relevance at scale
So what does it do?
Episerver Intelligence Cloud aims to amplify effectiveness through enhancements that drive automation, AI and personalisation. The solution covers three main areas:
- Customer Data Platform
This uses 1st and 3rd party data sources and data management. The end result is a secure, (crucially) compliant single view of the customer that you can act in real-time.
- Recommendations & Targeting
You can look forward to cross-channel 1:1 automated personalisation, combining algorithmic and rules-based recommendations, segmentation, dynamic triggers and targeting to deliver Next-Best-Content and Next-Best-Offers.
- Analytics & Reporting
Unified, actionable reporting dashboards and in-context prescriptive analytics will help you better understand the customer journey, learn what to do next, and measure the impact of your personalisation efforts.
Who is it for?
Both Marketing and commerce teams could benefit a great deal from Episerver Intelligence Cloud:
For Marketers: it means the ability to personalise a journey across web, mobile, email, advertising and other channels to create an individual digital experience for each prospective customer. Targeting messaging including personalised content, product recommendations, or individually triggered communications can create real cut-through with visitors, driving KPIs such as increased digital engagement, advertising effectiveness, and online behavioural goals.
Episerver recommend the following package:
- Content Intelligence
- Content Recommendations
Optional:
- Visitor Intelligence
- Customer Data Platform
- Real-Time Journey Analytics (Live Monitor)
For commerce specialists: there is also the opportunity to personalise all channel-related interaction with product experiences, relevant messages and recommendations for shoppers. Embedded AI-driven product recommendations, personalised site search and individually triggered communications can improve merchandising KPIs such as units per order, average order value, or conversion rates.
Episerver recommend:
- Product Recommendations
- Visitor Intelligence
Optional:
- Personalised Search & Navigation
- Email Product Recommendations
- Content Intelligence
- Content Recommendations
- Customer Data Platform
- Real-Time Journey Analytics (Live Monitor)
How to get started
Episerver Intelligence Cloud is already delivering fast results and you could well see uplifts in your business in a short period of time.
There’s no need to invest in the entire package either. You can choose to license the relevant functions needed to achieve your business goals.
Together with the experienced Episerver team, our experts can also show you how to get the best out of the solution. This makes it a great way to get the experience of personalisation without having to invest in experience based in-house.