In recent years, Many CMS vendors have focused on adding additional functionality to their Digital Experience Platforms (DXP). These bells and whistles have included personalisation, machine learning, commerce and experience tools. Yet, the success of all these new features is still dependent on the quality of your content.
Great content sits at the heart of every website and digital experience – it drives interest, engagement and ultimately conversion. But how can you ensure that it’s working and optimised to drive maximum ROI from your platform?