Understanding the people who visit your platform is more crucial than ever.
With insight into their journeys and motivations you can optimise your site to give them the best possible experience. And, as we eventually move back to more business as usual, it also allows you to sell more effectively as we all work together to get the economy back on track.
A key to this is segmenting your audience by behaviour using machine learning. But how do you go about this, particularly when there’s so much else on your agenda?
The good news is that it is possible using Google Analytics.