Businesses are currently experiencing unprecedented demand. Their digital services, social media platforms, video conferencing, remote working and video streaming services are under pressure to serve content. Online retailers and grocery stores are being hit particularly heavily as consumers turn to home delivery to feed their families.
Brands such as Netflix and Disney+ streaming services are reducing standard video rates to cope with demand during peak times. Some of these platforms have been unable to deal with the demand as the traffic comes in quick spikes rather than a steady flow.
Cloud services, and in particular subscription agreements, can help mitigate irregular demands by using scaling rules and setting thresholds on resources. That means more resources are added at the right time so your website stays online and licensed appropriately to avoid unnecessary costs.
Global cloud computing platforms such as Microsoft Azure (Azure), Amazon Web Services (AWS) and Google Cloud Platform (GCP) are all great platforms for supporting your infrastructure as demand grows. Of course, quite rightly they are currently prioritising key services such as first responders, government, educational and health organisations.