How do you cope at a time when your content needs can change by the minute? Government announcements, stock shortages, changing opening hours: these are just a few of the factors in play. It’s also a time when customer journeys matter more than ever – how can people get the information they need as simply and quickly as possible?
In the digital age, solutions are available to harassed marketing teams struggling to cope with daily developments. Rapid optimisation is where instant data at your fingertips feeds into a clear understanding of customer needs and quick win content updates.