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Kin and Carta Create Careers

The App Business (TAB) is now Kin + Carta

Digital innovation and technology partner TAB (The App Business) have retired their existing brand as part of a global rebranding and realignment of digital transformation parent, Kin + Carta.

TAB, with a proven history of developing outcome-led digital products, will continue serving clients as Kin + Carta.


This evolution builds on Kin + Carta’s mission to make the world work better.

The new alignment brings 1,600 specialists across four continents closer together, delivering end-to-end digital services via three focus areas:

  • Digitally-native management consulting services

  • New digital products, services and mission critical cloud native platforms

  • Data-driven connected customer experiences

Emerging technologies, changing market conditions and constraints of legacy systems have created an urgent need for businesses to adapt with speed. As such, Kin + Carta’s innovative operating model provides the foundation to position itself as a market leader in the digital transformation space.

Kin + Carta will continue to be headed up by CEO J Schwan, with Charlie Wrench as Chief Connective Officer and Chris Kutsor as Chief Financial Officer. Kelly Manthey will take on the role of Group Chief Executive for Kin + Carta Americas.


We are still driven by the same group of passionate and curious people that have got us this far, just with a different name and a brand new website. This marks an important step in our ten year journey starting as the app business and now moving to Kin + Carta. By uniting the specialist talent across The App Business, AmazeRealise, Solstice, we’re able to accelerate the journey from strategy to action to outcome for our clients and their customers.

David Tuck and Stephen Wilson

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