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The App Business (TAB) is now Kin + Carta Create

  • 03 February 2020 / By David Tuck
  • Create

Digital innovation and technology partner TAB (The App Business) have retired their existing brand as part of a global rebranding and realignment of digital transformation parent, Kin + Carta.

TAB, with a proven history of developing outcome-led digital products, will continue serving clients as Kin + Carta Create. AmazeRealise, which has served clients with customer experiences, will become Kin + Carta Connect. The move, announced today, will also see Kin + Carta’s Advisory pillar rebrand as Kin + Carta Advise.

 

This evolution builds on Kin + Carta’s mission to make the world work better.

The new alignment brings 1,600 specialists across four continents closer together, delivering end-to-end digital services via three integrated pillars:

  • Kin + Carta Advise provides digitally-native management consulting services

  • Kin + Carta Create builds new digital products, services and mission critical cloud native platforms

  • Kin + Carta Connect delivers data-driven connected customer experiences

Emerging technologies, changing market conditions and constraints of legacy systems have created an urgent need for businesses to adapt with speed. As such, Kin + Carta’s innovative operating model provides the foundation to position itself as a market leader in the digital transformation space.

Kin + Carta will continue to be headed up by CEO J Schwan, with Charlie Wrench as Chief Connective Officer and Chris Kutsor as Chief Financial Officer. Kelly Manthey will take on the role of Group Chief Executive for Kin + Carta Americas; Richard Neish will become Managing Director for Kin + Carta Connect; Tom Holt will continue to lead Kin + Carta Advise; and David Tuck and Stephen Wilson will become joint Managing Directors of Kin + Carta Create Europe.

 


We are still driven by the same group of passionate and curious people that have got us this far, just with a different name and a brand new website. This marks an important step in our ten year journey starting as the app business and now moving to Create. By uniting the specialist talent across The App Business, AmazeRealise, Solstice into our three key pillars, we’re able to accelerate the journey from strategy to action to outcome for our clients and their customers.

David Tuck and Stephen Wilson

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