Our Employee Experience Director, Reeha Alder, talks about her involvement in a programme to tackle the lack of diversity in agencies.
You might know that there are more people called David who head up FTSE 100 companies than there are people classed as an ethnic minority. In the creative digital sector we’re not much better in terms of diversity.
Gather everyone involved in one big room and you’ll immediately notice that we still have a major issue. The lack of diversity in media is particularly noticeable in management with a glaring headline that 97% of CEOs are from a white background. But that bias runs through every strata of management in every type of team.
The creative digital sector is a wonderful place to work. Many of us have the chance to do fulfilling jobs for exciting clients alongside brilliant colleagues.
But it’s by no means perfect. We live in an incredibly multicultural country with melting pots of talent everywhere. Yet those of us that have made it to board level in our industry (less than 5%) are the exception rather than the rule.
That’s why I’ve committed to a programme that aims to do something about the lack of diversity in media at management levels.