Once you understand the problem you’re trying to tackle, you now need to narrow down your selection. Talk to peers. Complete desk based research. Use your agencies as a sounding board. Indeed, we’ve recently been advising a major energy and utility company and global industrial giant on their MarTech and have been able to provide an objective view based on our experience that’s led to smart decisions.
Meet with vendors and be ready to ask more questions. Here’s ten that they should be able to answer and will indicate whether they’ll be a good fit with your culture and work ethos. The answers should also allow you to plan beyond the integration to think about support, maintenance and product roadmaps.
- How will your technology support me meeting my desired outcomes, objectives and KPIs?
- How will your technology integrate with my existing marketing technology stack?
- What support do you give during integration?
- Will there be a dedicated resource to support with the integration?
- How do you handle issues – both during, and following integration?
- What resources do we need at our end, in preparation, during and after integration, to make it a success?
- How does your company align with our culture and working practices?
- What is your product roadmap? How often do you release new features, and how does that affect older versions of the product?
- What is the ongoing cost for support and maintenance? And how do you manage post-launch support?
- Is it possible to complete a proof of concept or short pilot to test the tool, and its integration?
And if they can’t answer these questions? Well … there are many, many more options out there.
We can help you when it comes to choosing MarTech. Get in touch with our experts using the form below.
*Gartner’s 2018 Marketing Technology Survey