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Kin + Carta Connect design and build team

Kin + Carta Connect ranks 7th in Econsultancy's Top 100 Digital Agencies 2018

  • 02 October 2018

Econsultancy has published its annual Top 100 Digital Agencies Report and we are delighted to announce that Kin + Carta Connect are recognised as the top design and build agency within the UK, ranking 7th overall.

econsultancy-top-100-2018

7th based on fee income

The Econsultancy Top 100 Digital Agencies report is “the definitive listing of the UK’s largest digital agencies” and compiles its rankings based on fee income to reach an objective measure of current agency success. 

Kin + Carta Connect were also rated the top agency in Scotland. The guide features in-depth analysis and commentary on the state of the industry, along with information about each agency to help client-side professionals choose the right partner to achieve their business goals.

The state of the industry report is full of interesting challenges and opportunities, which are highlighted in the full report, a few stand-out points are: 

  1. Agencies are undergoing a period of business transformation, facing threats from in-housing, consultancies, new sources of competition and clients aggressively managing costs, so whether you are a part of a large agency network or independent offering a generic proposition is definitely not an option.
  2. In 2018, agencies have reported an increase in over 20% growth in total fee income, in line with the growth seen in 2017
  3. Fee income distribution is more weighted to the top 8, with the Top 5 agencies accounting for 40% of entire fee income and half of total fee income accounted from the top eight agencies 
  4. GDPR and The Cambridge Analytica breach, remains a turning point for the industry.
  5. Talent pipeline and resource, continues to be a major concern for recruitment and retention across the industry.

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