Through a customer-focused Digital Business Transformation (DBx) programme, we helped Rockwell Automation create a seamless digital channel – from browsing and search to improving access to orders.
United + seamless
Rockwell Automation
![Digital Business Transformation Programme for Rockwell Automation](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/rockwell/hero_image.jpg?as=0&iar=0&w=576&rev=3bfbd6f7a3eb4684a36a8bfc5159e0c2&hash=D485D92AFC0385FA6E91E5FC28547C0C)
We helped Rockwell Automation transform to a simpler, more user focused customer experience.
A fragmented experience
As the world’s biggest industrial automation company, Rockwell Automation offers almost a dozen apps, and manages around 600,000 user accounts. The result: a complex and fragmented experience that cost customers 3 million man-hours a year.
![Rockwell Automation - A Fragmented Experience](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/rockwell/a-fragmented-experience.jpg?as=0&iar=0&w=576&rev=4f5877274b9743e4891ae7a197a7246d&hash=8FC190643D21BE77B70FDEED75E85C60)
A central touchpoint
Beginning with a customer experience audit, we designed, built and delivered myRockwellAutomation – a digital platform for seamless customer journeys. Now, customers can log-in, search, browse and access personalized information from one digital portal.
![Rockwell Automation DBx programme](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/our-work/case-studies/rockwell/a-central-touchpoint.png?as=0&iar=0&w=576&rev=36ff0340ad40485d90caf8a6fc3a4cf8&hash=BC235CE763F830C664DECB7CC7B60977)
Seamless searches
Using a ‘Discovery Driven’ approach, we built a platform to replace Google Search across the business. In future builds, we'll harness machine learning to make product searches even more personalised, while also developing cutting-edge conversational UX prototypes too.
Future possibilities
Through innovation, design and development, we’re helping Rockwell Automation discover the possibilities of digital transformation and realise their vision of a digitally connected business.
Learn more
![Andrea Miller](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/people/industrials-v2/andrea-miller.jpg?as=0&iar=0&rev=42c62f9d0942409f8de53bfebf20dfe6&hash=8E35EB3ABC45412D911B18D787B2A422)
![Karl Hampson](https://cdn.kinandcarta.com/-/media-assets/images/kincarta/people/healthcare/karl-hampson.png?as=0&iar=0&rev=ad23f8af0e1a41eb8092e65eb752a1bd&hash=992838196077519792E2C85B0489E329)