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Game on with a modernized data infrastructure

Global Sporting Goods Enterprise

An individual wearing a red top and black pants sets their foot on a bench to tie their sneaker

Aging technology stack blocks data analytics capabilities

This long-running, global sporting goods enterprise designs and manufactures a wide range of performance footwear, apparel and equipment. Being a major player in this competitive industry is no easy feat; just like an elite athlete, the ability to make smart decisions, fast - is critical.

Its disparate legacy data platforms were inefficient and lacked scalability - causing costs to escalate, hindering performance and preventing the organization from extracting maximum value from its data. As the company sought to modernize its analytics technology stack, it engaged Kin + Carta to ensure the new data platform would operate at its full potential.

Transformation on track with data and development expertise

Kin + Carta applied our modern development practices to lead the company through this strategic initiative.

  • Established data pipeline standards and processes during migration to deliver efficiency and consistency in the new platform
  • Created reusable data quality and documentation logic to ensure trust and understandability for evolving eCommerce, clickstream and other data
  • Centralized and standardized data product catalog to increase speed-to-value and accelerate data democratization

Technologies leveraged in this engagement include AWS S3 and Databricks integration with custom CI/CD implementation used to access and schedule data jobs.

This solution enables us to continue measuring how users find products on our website and extract valuable insights. With the successful migration to the Databricks Lakehouse platform, we now have a robust and scalable infrastructure to support our analytics needs.

Global sporting goods company - Quote Author Details

Speeding up data-driven decisions

Migrating 10TB data from a cumbersome and costly system to AWS cloud has enabled the sporting goods company to reduce costs and take full advantage of the data platform’s features and capabilities.

A 33% data lag improvement has accelerated decision-making throughout the enterprise. Merchandising is one of the key areas impacted by this speed-to-value improvement; time is of the essence when it comes to evaluating product performance and product order. Now, via a merchandising dashboard, the team can assess and take action on these critical factors significantly faster.

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