This project was a story rooted in iteration. It focused on demonstrating high-quality delivery on everything from the first bit of code to the final release and subsequent tests, so it wasn’t our objective to bring about a revolution. Instead, we helped the customer experience evolve through the kind of innovation that would improve conversion rates, reduce crash rates and set the new standard of delivery within the business.
Kin + Carta’s engineering team created a React Native application that vastly improved the customer experience and combined native- and web-based technology with a web-based checkout flow to unlock significant value.
Our approach to engineering meant that we could also deliver a bespoke backend service and a Mobile Channel API that aggregated non-mobile optimised APIs, custom functionality and integration within the client's current loyalty scheme.
Consistency and reusability were key components of the success of this project, as our client required a level of integration that worked for multiple brands - our engineering team was more than equipped to deliver this.
Kin + Carta’s ability to provide creative excellence at every stage of the project relied on two distinct design disciplines - one for a website makeover and another for an app changeover to an ecommerce platform.
For the former, we took a feasible, focused and lean approach to designing a system on native and responsive web that was easy to use, consistent with previous designs and appealing to a large customer base - all whilst ensuring the replicability of components for their other brands.
For the latter, we took the app experience above and beyond those of their competitors with an experimental philosophy that tested the grounds on which the application was based - all whilst employing the creative freedom that such a task allowed.