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Data Analytics Consultant (Google Tag Manager, Google Analytics, BigQuery)

at Kin + Carta Europe

Location: Liverpool

Department: Data

About Kin + Carta

Want to help build a world that works better for everyone? Kin + Carta is a global digital transformation consultancy that makes a difference to the billions who now work, play, shop, communicate and share online.

Join 1,600 curious and diverse minds in connecting people, data and technology to produce amazing experiences for some of the world’s most influential companies. Become a maker, builder or creator as we explore the possibilities of sustainable digital technology, helping clients to rapidly innovate, modernise their systems, enable their teams, and optimise for continued growth. 

We focus on tech but we’re a proudly inclusive business with trust and human connection at its heart. People, the planet, and profit matter equally to us which is why we’re a certified B Corporation in the United States and Europe. With additional offices in South America, there is a place for you here wherever you’re based.

The Data Analytics Consultant (Google Tag Manager, Google Analytics, BigQuery) role in a nutshell:

The role of the Data Analytics Consultant is to support the wider Data & AI Practice in providing consultative services and the ability to manage digital analytics implementations on our clients’ digital estates.

The primary requirements are to service digital analytics implementation projects and programs of work including, but not limited to:

  • Discovery type phases of work to understand current analytics architectures and their resulting data quality
  • Specification work to translate business KPIs and metrics into data layer specifications to inform development and tag management activities
  • Implementation of digital analytics using a tag manager and configuration of digital analytics software
  • Implementation of third party tagging including, digital experience platforms, voice of customer solutions, experimentation platforms and media tags
  • Rigorous quality assurance of implementations pre and post-deployment to ensure tracking meets the Kin + Carta data quality standard
  • Implementation of consent management platforms to ensure our clients’ compliance with cookie and privacy legislation alongside ethical data collection
  • Liaison with analysts to respond to and assist with queries relating to data collection
  • Collaboration with experimentation and data engineers on wider projects, maximising the data opportunity for our clients
  • Support the internal development of best practice around data collection through contributing to ways of working and technical innovations to augment our data collection offering

The type of person we would love to meet:

  • Auditing tag management and analytics implementations to identify strengths and weaknesses and recommend prioritised improvements
  • Writing data layer specifications that will ensure accurate data collection and best practice surfacing of data in analytics tools or usability in activation scenarios and downstream data sets
  • Fluent with native Google Tag Manager tags, triggers and variables
  • Competence in JavaScript and jQuery to address complex data collection challenges where appropriate
  • Ability to configure web analytics software to specification and ensure accurate and consistent data processing and presentation
  • Ability to employ factorisation techniques within a tag manager to manage complex implementations and optimise maintenance and performance
  • Strong debugging skills using a range of debugging tools to ensure data quality pre and post deployment or to investigate data issues
  • Liaison with analysts, experimentation and data engineers to collaborate on projects and draw upon their skills
  • Be an evangelist for the data quality standard and help make data collection a centre of excellence
  • Ability to work independently, and more importantly, within a team

Our benefits

Curious minds are nurtured at Kin + Carta through a wide range of benefits including:

Continuous learning £1,000 annual learning budget
Hybrid working policy Hybrid remote working policy
Leadership icon Global leadership programmes
Flexible working icon Flexible working hours
present icon Enhanced Christmas leave
dog icon Dog friendly offices
Discounted private healthcare Subsidised private healthcare
Affordable gym membership Discounted gym membership

Apply for this role

Whoever you are, wherever you’re from and whoever you love, you’ll find an open door at Kin + Carta. It’s yours to walk through if you’re passionate about building a better world for everyone, and you’re keen to be part of a diverse and inclusive culture that plays to people’s strengths and thrives on togetherness.