In these turbulent days it can be difficult to focus on keeping your customers informed. Horizon planning has moved from months to days.
Events seem to overtake your messages and focus.
This is not a time for implementation dogmas. It's a time to get content out there NOW. Content that is relevant, reassuring and effective.
The answer to your challenge is rapid experimentation.
If you already use Google Analytics, then Google Optimise is a brilliant (and free) way to short circuit development complexity. It allows you to get your message out there, learn from engagement and adapt quickly.
The certified Google experts at Kin + Carta Connect are happy to provide free assistance so you can get Google Optimise running on your site now. Our content and copywriting craft leaders are also available day and night to land the right messages with your customers. We’re happy to help in any way we can.
In this unprecedented market, those who keep a cool head can reap the benefits through clear, focused communications that retain loyalty and put them in a strong position when the world bounces back. Our in-house expertise is here for you to use, both the techie and creative side, and we’re here to support you through the tough weeks still ahead.
Martin Paton CTO, Kin + Carta Connect
